In London, digital media buying platform MediaMath has appointed Michael Mullaney as Commercial Vice President, EMEA & APAC.

MediaMath’s marketing operating system TerminalOne provides a platform which integrates with technology, data and services companies to provide a media planning, data management, and performance optimization solution.

Mullaney (pictured) joins with nearly 20 years’ international sales and management experience. For the past thirteen years, he worked at technology media, events and research company IDG Global Solutions, where he latterly served as VP US and APAC, in charge of client growth for the sales and operations teams in Boston, San Francisco, Miami, Tokyo, Seoul, Taipei, and Singapore.

In his new role, Mullaney will help drive MediaMath’s growth in EMEA and APAC, and oversee the expansion of new sales teams. He will work alongside co-founder Erich Wasserman, who comments: ‘Michael’s expertise, drive and commercial acumen will all play a vital role in MediaMath’s continued success. We’re fortunate to continue to experience a great deal of commercial growth across EMEA & APAC, and look forward to Michael creating a great deal more opportunity for success.’

Web site: www.mediamath.com .

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