Tom Anderson, the founder of market research and data mining consultancy Anderson Analytics, has been invited to serve on the American Marketing Association’s (AMA) Insights Council.

The AMA, which was established in 1937, has a global membership of more than 30,000 individuals who work, teach and study in the field of marketing. Its Insights Council provides advice and guidance to the AMA on activities across the market research profession, and each year, the AMA selects candidates to serve on its council, who have a ‘broad, strategic view of the marketing profession’, along with a thorough knowledge of the AMA and its operations.

Anderson (pictured) founded Anderson Analytics in 2005, to offer a combination of technologies such as data and text mining capabilities, with traditional research techniques. Earlier, he held senior roles with TNS/NFO, and he worked as an Analyst with AC Nielsen BASES Group.

Matt Valle, AMA’s Insights Council President, comments: ‘Tom is one of the most recognizable and credible people within the market research industry, which is a direct result of his passion, expertise, perseverance, and fearlessness. His unique perspective will provide distinctive insight in helping shape and deliver against the Council's objectives.’

Web site: www.marketingpower.com .

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