Marcoms agency Publicis Dallas has hired Tyler Beck for its new role of Senior Vice President/Director of Consumer Insights.

Publicis Dallas is part of global agency network Publicis Worldwide, which recently announced it is to merge with Omnicom to form the world’s largest marcoms network, with a combined staff of 130,000 and a market value of $35.1 billion.

Beck (pictured) joins from Cheil USA in New York, where he served as Executive Director of Strategy, in charge of building and running the planning discipline at the firm’s New York and Dallas offices. Prior to this, he was SVP/Group Behavioral Planning Director at BBDO NY, and he worked at Lowe Worldwide NY as Brand Strategy Director. Earlier in his career, Beck spent six years at TBWA/Chiat/Day LA.

In his new role, Beck reports directly to CEO Sally Kennedy, who comments: ‘Tyler's gift for strategic insight will bring a new depth to Publicis Dallas. He is the epitome of a truly collaborative leader and team player, with the skills to lead our growing strategic planning group in an exciting direction. In the new role of Director of Consumer Insights, Tyler will curate the Publicis Dallas perspective on all things consumer-related for our growing client roster.’

Web sites: www.publicisdallas.com and www.publicis-usa.com .

• Printer-friendly version of this article.
• Email this article to a friend.