APAC research outsourcing and panels company Pulse Group has appointed Farra Farish as Operations Manager in its Kuala Lumpur-based office.

Pulse Group also has offices in New York, London, Sydney, New Delhi and Singapore. As well as an online community of approximately three million consumers across the Asia-Pacific region, the company offers a range of data collection services including face-to-face interviews, CATI, and buzz measurement.

Farish joins from American Express, where she implemented best practice in relation to inbound calls, workflows, and procedures, and as part of the AMEX World Service Team, she managed a staff of 25. Prior to this, she held positions in the financial, FMCG, and construction sectors.

General Manager Carmen Endrina comments: ‘With solid experience in a call center environment, coupled with her excellent skills in people management, team leadership, and operational efficiencies, Farra brings to Pulse a background that will propel us so expand our CATI offerings.’

Web site: www.pulse-group.com .

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