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ICM Direct

October 8 2013


Gina MooreIn the UK, fieldwork firm ICM Direct has named Gina Moore as Head of Face-to-Face Project Management.

ICM Direct, which is part of the Creston-owned ICM Group, provides a range of online and telephone data collection methods for B2B and B2C end-clients, and conducts face-to-face surveys through its field force of more than 1,200 interviewers.

Most recently, Moore (pictured) has worked for ICM Direct as an independent consultant on special projects, including working alongside Data Services Director and ISO lead implementer Teresa Lynch to help the company gain ISO 20252 accreditation. Earlier, Moore was Field Manager at Creston’s face-to-face specialist Fieldwork UK, which was integrated with ICM Direct last year, and she served as Field Director at Research International, Head of Central Operations for Kantar, and Board Director at Quadrangle.

ICM Direct Operations Director Neil Sykes comments: ‘Gina has already strengthened our Face-to-Face Project Management team by helping to secure an important accreditation for the company. We know she relishes a challenge and enjoys inputting into data collection design, and quick and accurate quoting. I am confident her broad experience, skills and enthusiasm will continue to generate good results.’

Web site: www.icm-direct.com .