In London, consumer insight and brand strategy consultancy Sparkler has appointed Bogumila (Bo) Pietrulewicz as a Senior Consultant in its Brand Science team.

West End-based Sparkler employs both qual and quant market research techniques to understand the interplay between consumers, digital media and brands, while developing online communities, trends and consultancy products, and running its own graphic design studio called the SparklerStudio.

Pietrulewicz (pictured) joins from TNS, where she served as Managing Consultant on global FMCG accounts. Prior to this, she was Lead Research Executive at Hutchison 3G, and Research Specialist at Rank Group. Earlier, she was an Account Executive at Hall & Partners, and an RE at Holden Pearmain.

Laura Roberts, MD at Sparkler, comments: ‘We are delighted that Bo has joined Sparkler from TNS. Our Brand Science offer has grown from strength to strength and Bo is very much part of the next phase of its development. She has the technical abilities to deliver high quality work and the creativity to innovate within the field.’

Web site: www.sparkler.co.uk .

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