Customer experience analytics firm ForeSee has appointed Dave Scott as Chief Marketing Officer in the US, and Ben Stollard as Director of Sales in the UK.

Michigan-headquartered ForeSee uses quant analytics and key performance indicators to measure satisfaction across customer touch points (both digital and traditional), functionality, and initiatives, and the firm then delivers insights on where to prioritize improvements.

Scott joins with more than 20 years’ marketing experience. Most recently, he set up lead generation and data management platform Marketfish, prior to which, he was CMO at CRM start up Entellium, Global VP of Marketing and Strategy at Intermec Technologies, VP of Marketing & Strategy at PeopleSoft, Senior Director, Marketing and Business Development at AT&T Wireless, and a Consultant at Boston Consulting Group. He began his career at General Electric.

In his new role, Scott will oversee the marketing team, including marketing communications, corporate communications, social media, events, conferences, branding, and corporate marketing and strategy, while working collaboratively with the sales, product development, and client services teams.

Stollard joins from treasury and risk solutions business Kyriba Corporation, where he served as VP Sales, Northern Europe for the past year. Prior to this, he worked at IBM as Sales Leader, NorthEast Europe; as Sales Director at VirtualizeIT; and Financial & Commercial Sales Manager at Cognos. He began his career as an Account Manager at SPSS.

At ForeSee, Stollard is responsible for developing the UK sales teams, and new business strategies.

President and CEO Larry Freed comments: ‘Dave has the experience and insights to help us emphasise existing brand strengths while also elevating and expanding our audience and message. Ben on the other hand has a very successful track record in managing sales teams and consistently driving revenue. We’re looking forward to his contributions as we continue to grow and evolve.’

Web site: www.foresee.com .

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