US research and advisory firm BIA/Kelsey has promoted Celine Matthiessen to the position of Vice President, Insights and Analysis, overseeing survey research and analysis, competitive intelligence, and client enquiries.

Since its launch in 1983, BIA/Kelsey has offered a range of consulting and valuation services, research, continuous advisory services and conferences to clients in the local media space. The firm also offers a Social Local Media service, dedicated to analyzing the social media ‘ecosystem’.

Matthiessen (pictured) joined in 2011 as Senior Competitive Intelligence Analyst, prior to which, she was Group Manager of Competitive Intelligence at SuperMedia managing the competitive intelligence department, she was Principal of Red Leaf Consulting, and she served as a Research Analyst at Baxter International.

Rick Ducey, MD of BIA/Kelsey, comments: ‘Celine has applied her deep industry knowledge to the development of advanced intelligence and analytic systems for our research operations. Her innovative thinking enables us to better serve our clients with comprehensive data, as well as customized and targeted insights that solve specific needs and requirements.’

Web site: www.biakelsey.com .

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