UK-based digital MR specialist eDigitalResearch has promoted Helen Burt to the role of Customer Experience Operations Manager, to help promote, manage and develop its customer experience management solution eCustomerConnect.

The product was developed to gain real-time feedback from customers and instantly measure customer satisfaction, while helping turn around negative scenarios and manage complaints. It combines the firm’s multichannel customer feedback tool, real-time data analysis technology, and deep dive insight capabilities.

Burt (pictured) joined the firm in 2010 as Associate Director for Business Development, having previously worked at Le Boat, part of the TUI travel group, where she managed a global ecommerce team delivering a range of services from web development to e-mail and search marketing. Earlier, she worked for full service digital agency Redweb.

Derek Eccleston, Commercial Director at eDigitalResearch, comments: ‘It’s really exciting to have Helen in this new role and to have a dedicated customer experience point of contact. Having worked tirelessly to ensure the smooth roll out and implementation of our biggest customer experience feedback solution to date, Helen is perfectly placed to help guide clients when developing their own programme, monitoring everything from multi-methodologies to effectively distributing results around the businesses and engaging with their staff.’

Web site: www.edigitalresearch.com .

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