Outdoor advertising firm Clear Channel Outdoor has named Eric Sherman as Vice President of Research, Insights & Analytics for North America.

The firm claims to be one of the world’s largest outdoor advertising companies, with more than 750,000 displays in over 40 countries across five continents.

Sherman (pictured) joins from CNBC, where he was the Senior Director of Research, Brand Insights, and Digital Strategy, responsible for understanding the characteristics, behavior, and motivations of the network’s TV and digital audiences. Additionally as the head of CNBC’s Web Analytics practice, he measured the performance of all the network’s web and mobile properties. Earlier, he advised clients on marketing strategy and advertising effectiveness in the Strategy & Analysis group at Digitas, and in the Research group at Millward Brown’s Dynamic Logic.

In his new role, Sherman will be responsible for providing performance analysis for out-of-home media platforms, and in partnership with the sales and marketing teams, he will also develop research programs that are focused on targeted vertical categories.

Suzanne Grimes, President and COO, comments: ‘We have unique opportunity to solve marketers’ problems by delivering targeted audiences at scale, but we must offer enhanced insights that demonstrate the true impact of our medium. Today’s marketers can rightfully demand data demonstrating ROI; I am confident that Eric’s expertise will help us exceed their expectations.’

Web site: www.clearchannel.com .

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