In the US, advertising evaluation specialist MSW.ARS has appointed Tom McGee as Vice President, Qualitative Insights.

MSW.ARS offers a product suite that evaluates, quantifies, and optimizes the impact of ad messages and campaigns across TV, print, radio, outdoor, and digital media.

McGee (pictured) joins with more than 30 years’ qualitative research experience, having previously worked at Hyatt-Esserman Research - Child Research Services, McCollum Spielman, Doyle Research Services, Hall & Partners USA, and, most recently ran his own qualitative consultancy firm, McGee Research, Inc.

Art Klein, Partner of MSW.ARS, comments: ‘We're seeing the demand for qualitative grow, particularly for online and mobile applications. Tom's expertise in these areas will be a real asset to the company and a benefit to our clients.’

Web site: www.mswresearch.com .

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