In the US, Directions Research Inc. (DRI) has promoted Jim Lane to Senior Vice President of Marketing and Client Service, while Kim Jauch has moved up to the role of Account Manager.

Cincinnati-based DRI provides market research services to clients in the CPG, restaurant, technology/consumer electronics, financial services, retail, pharma/medical equipment/healthcare, and telecoms sectors.

Lane, who joined in 2010, will now work closely with senior management to guide the firm’s marketing and growth strategy. His duties will include the exploration and integration of new techniques and technologies into DRI’s marketing and product research, and he will also manage the company's digital, social media, and industry conference marketing activity.

Jauch has been with the company since 2005, prior to which, she was an Associate Analyst at Integrated Research Associates. Most recently, she was an onsite Senior Research Analyst for one of DRI’s key clients.

Web site: www.directionsresearch.com .

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