In Munich, Germany, news analytics specialist Clueda has appointed big data exec Martin Szugat as Chief Marketing Technologist.

Clueda offers software solutions for the semantic, associative processing, and management of big data. The firm’s algorithms have been built to enable clients to understand opinion trends and sentiment.

Szugat (pictured) joins with a background in social media, marketing, and big data. Most recently, he worked at business intelligence software firm plus-IT, where he served as Head of Business Analytics & Discovery.

In his new role, Szugat will be responsible for Clueda’s marketing activities, while liaising with the firm’s product and business development divisions, and helping customers implement digital strategies. He will continue to serve as Program Chair of the Predictive Analytics World Berlin conference.

Web site: www.clueda.com .

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