In Plano, Texas, digital data collection specialist Research Now has appointed former uSamp exec Ed Russo as Senior Vice President of Marketing, Americas.

Russo (pictured) joins with nearly fifteen years’ brand management and market experience gained in the market research and hospitality industries. For the past four years, he served as SVP of Global Marketing at uSamp, where he launched the brand and created the overall marketing strategy for its offerings worldwide. Prior to this, he worked for Hilton Hotels for a decade, latterly serving as Senior Director of Brand Marketing, and he held senior financial analyst roles at J.B. Hanauer and Paine Webber (now UBS).

In his new role, Research Now says Russo will play an integral role in the planning, organizing, and management of all marketing functions in the Americas. He will report to John Rothwell, MD of Americas, who comments: ‘Ed’s proven track record in successfully launching two corporate brands and delivering the brand promise will be transformative for Research Now as we continue to build upon a consistent brand execution and marketing message for our clients. I am pleased to welcome his enthusiasm and talent to our team.’

Web site: www.researchnow.com .

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