US-based charity-focused panel specialist Op4G has appointed Pete Aitkin as Vice President of North American Sales, responsible for managing the growing sales team, sales distribution, business strategy development and P&L management.

Founded in 2010, Op4G invites its panel members - non-profit donors, fundraisers and volunteers - to participate in paid online research surveys, and then donate a portion of their income to one or more of its 300 plus registered non-profits.

Aitkin (pictured) joins with more than ten years’ organizational leadership experience gained at Toluna (previously Greenfield Online), where he served as Director, Client Development, responsible for managing major accounts.

Chief Operating Officer Frank Hayden comments: ‘After having the opportunity to work with Pete in the past at Toluna, I recognized he shares the same goals and commitment to deliver high quality solutions to our clients. Pete’s track record of demonstrated major account development will be leveraged to position us for future growth globally across our client base.’

Web site: www.op4g.com .

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