US-based online sampling firm SoapBoxSample has appointed former Ipsos director Dorothy Dotson as Director, Panel and Sample Operations.

SoapBoxSample was formed in 2012 by data collection firm Interviewing Service of America (ISA) as a standalone online sampling company, offering a combination of resources opt-in panels to social media and live sample. In March, the firm acquired the ClickIQ e/visor panel of more than 350,000 panel members across the US and Canada.

Dotson (pictured) joins from Ipsos, where she worked for the past four years and latterly served as Director, Sample Strategy, overseeing a team of four field managers and responsible for online fieldwork for all US marketing business. Before this, she was Director, Online Community at hi-tech entertainment research specialist OTX (acquired by Ipsos in 2010), and she served as Field Supervisor at Maritz Research.

Commenting on Dotson’s appointment, Jacqueline Rosales, Chief of Operations, said: ‘Dorothy is a well-regarded industry expert in the online space and a great addition to our leadership team. Her ability to jump right in and really adopt our culture has been amazing.’

Web sites: www.soapboxsample.com and www.isacorp.com .

• Printer-friendly version of this article.
• Email this article to a friend.