In the US, full service agency Burke, Inc. has appointed Roxanne Salen as a Senior Account Executive in its Client Services division.

Founded in 1931, 100% employee-owned Burke is also known for its MR training and education arm the Burke Institute. The firm is headquartered in Cincinnati, Ohio, with regional offices throughout the United States.

Salen (pictured) joins from The Praxi Group, where she served as Vice President of Market Research, with responsibility for both business development and the management of operations staff. She joined the company in 2008, and during her time with the firm, she sold and managed a wide range of research projects, including path-to-purchase, purchase tracking, product optimization, brand equity and home use tests.

Tara Marotti, SVP, Client Services Management, comments: ‘We’re very excited to be working with Roxanne. Her passion for developing actionable research solutions, combined with a highly collaborative approach and an innate ability to communicate data- driven insights through storytelling, brings a tremendous amount of value to her clients.’

Web site: www.burke.com .

• Printer-friendly version of this article.
• Email this article to a friend.