London-based insight consultancy BritainThinks has appointed Saul Parker as Research Director.

Parker brings fifteen years of experience in research and communications, including strategy roles at Naked Communications and Nike Foundation;, qualitative roles as an Associate Director at Flamingo and a Director at Face; and most recently work as a consultant to firms including BBC media Action, Nike and M&C Saatchi. Specialist areas include video ethnography, digital qual and co-creation; and work in emerging economies.

Founding Director Deborah Mattinson comments: ‘Saul brings a wealth of experience, especially in innovative methods relating to behavior change strategy’.

Launched in 2010 by Opinion Leader Research co-founders Deborah Mattinson and Viki Cooke, along with their former colleague Ben Shimshon. BritainThinks is online at www.britainthinks.com .

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