London-based online research software and services provider Dub has expanded its online Qualitative team in North America through the appointment of Terri Sorenson as Senior Project Co-ordinator in Canada.

Founded in 2007, Dub provides online research communities (MROCs), ad hoc online qual and knowledge management solutions to its market research agency clients. In 2011, the firm opened its first US office, in Los Angeles, to support existing clients in the North and South American markets.

Sorenson (pictured) joins with more than eight years’ experience in online MR methods, recruitment, panel management, support and implementation. She spent six years at Canada-based online data collection firm iTracks, where she latterly served as Panel Manager, responsible for planning, directing, and co-ordinating sample projects. Earlier, she served as the company’s Manager, Qualitative Development, overseeing the project management of qual recruits, while also providing training for the firm’s software.

In her new role, Sorenson will work closely with both the UK and US offices to support domestic and international online and mobile qual projects. Commenting on this appointment, CEO Stephen Cribbett said: ‘Terri joins our team to support continued growth in the US market and develop best practise. Our clients enjoy the first-class support we provide and Terri will be at the heart of this going forward. We’re delighted to have her on-board.’

Web site: www.dubishere.com .

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