In New York, WPP-owned trends research and analysis specialist JWTIntelligence has appointed Lucie Greene as Worldwide Director, responsible for driving parent company JWT’s consumer insights and trends-focused initiatives.

As a part of communications giant JWT, JWTIntelligence focuses on identifying emerging opportunities, and conducting trends research and analysis across a variety of categories and geographies.

Greene (pictured) joins with more than a decade of experience exploring emerging shifts in lifestyle and consumer behavior for both international publications and brands. Most recently she was Editor at LS:N Global, the consumer insight and forecasting division of London-based trends consultancy The Future Laboratory, where she led a team of researchers who forecast trends for clients.

In her new role, she reports to JWT Worldwide Planning Director Guy Murphy, who comments: ‘Lucie’s experience is a strong complement to JWT’s longstanding and highly respected trends unit. She will deepen our understanding of cultural shifts and drive innovation possibilities for our client brands.’

Web site: www.jwtintelligence.com .

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