In the US, health and wellness lifestyle media platform MindBodyGreen (MBG) has hired Will Palley for its new role as Head of Strategy and Insights.

Brooklyn-based MBG offers news, online video, education and events to its fifteen million unique visitors per month. The firm also has a dating site called HowAboutWe.

Palley (pictured) joins from JWT Worldwide, where as a Trends Strategist, he helped clients anticipate and respond to future cultural and technological shifts. Before this, he worked for executive search firm Egon Zehnder in Buenos Aires, Argentina, and he was a journalist at Condé Nast Traveler.

In his new position, Palley will use in-depth consumer insights to help shape MBG’s strategic plans.

Web site: www.mindbodygreen.com .

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