In New York, industry body the Cabletelevision Advertising Bureau (CAB) has appointed Viamedia CEO Mark Lieberman as a member of its Board of Directors.

CAB’s member organizations include national and regional ad-supported cable networks; system operators and interconnects representing more than 90% of all US cable subscribers; and suppliers to the cable ad business. All of these organizations work together through CAB to increase awareness of the cable as an ad medium.

Lieberman (pictured) joins the firm’s Board with more than two decades’ media industry research. He currently serves as President and CEO of TV ad services specialist Viamedia in New York, having previously co-founded TV analytics firm TRA to offer an analytical solution to ‘match the ads that people actually receive with the products people actually buy’. In 2012, the firm was acquired by digital video recorder (DVR) solutions provider TiVo in a deal valued at around $20m.

Sean Cunningham, CAB President and CEO, comments: ‘Mark will play a vital role on the CAB Board. His insight and expertise in the cable advertising and advanced technology arena will be an invaluable addition and I look forward to his guidance and input.’

Web site: www.thecab.tv .

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