In the US, marketing analytics firm Bug Insights has appointed Allyson Kuper as a Consultant.

Launched in August by former Aon Hewitt execs Tim Glowa and Garry Spinks, Bug Insights offers a range of research methodologies including focus groups, conjoint, A/B testing, data mining, and trade-off analysis. Last month, Bug Insights appointed John Rezac and Christopher Smith as Senior Consultants.

Kuper (pictured) also joins the team from human resources consulting and outsourcing firm Aon Hewitt, where she served as an Associate Consultant. During her time with the firm, she led the design, implementation and data analysis for rewards optimization projects.

In her new role, she is responsible for project delivery including design, project management, implementation, data analysis, and delivering and reporting results. In addition, she will assist with survey design and development, moderate focus groups, and provide general business support.

Commenting on the appointment, Glowa said: ‘Allyson is a fantastic consultant who is professional beyond her years. We were thrilled that someone of her caliber was interested in joining the team and couldn’t be happier with the way that it turned out.’

Web site: www.buginsights.com .

• Printer-friendly version of this article.
• Email this article to a friend.