In New York, Ipsos MarketQuest has appointed Karen Lustig as Senior Vice President, to focus on helping clients understand the potential of their brands.

Ipsos MarketQuest is the practice within Ipsos Marketing focused on understanding consumers, shoppers and markets to drive business growth. Lustig (pictured) joins with more than twenty years’ experience. Most recently, she served as SVP at Q Research Solutions, prior to which, she was a VP at Synovate, working with consumer product clients. Earlier, she spent six years at TNS, and she held various roles at Moskowitz Jacobs, having begun her career in brand management at PepsiCo.

Matt McNerney, President of Ipsos MarketQuest in the US, comments: ‘With a career-long focus in the consumer packaged goods industry, Karen brings a wealth of expertise to our team. Her ability to understand consumers and markets, and to identify unmet needs, create unique positioning and optimize products, will all add tremendous value to our clients.’

Web site: www.ipsos.com .

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