In the US, full service digital marketing agency Digital Operative has appointed Amanda Russell as User Experience (UX) Lead.

San Diego-based Digital Operative offers a range of digital brand strategy, experience design, digital marketing, technology development, and analytics and optimization capabilities for companies involved in eCommerce initiatives.

Russell (pictured) joins from Slalom Consulting, where for the past year, she has served as a UX Designer, prior to which, she worked at Deloitte as a Technology Consultant, and a SharePoint Designer/Developer at SRA International.

Commenting on her appointment, CEO BJ Cook stated: ‘Amanda has a keen sense of how the user experience should improve over time for a customer. Her experience and skill-set are a huge value to our team and clients. We're excited to enhance our User Experience practice.’

Web site: www.digitaloperative.com .

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