In New York, mobile ad targeting specialist 4INFO has appointed former LSN Mobile exec Dave Matthews as Chief Revenue Officer.

4INFO’s flagship product AdHaven Bullseye enables advertisers to target consumers online by matching mobile device data to household-level purchase data. To date, this patented mobile technology has tied 152 million mobile devices to 101 million US households.

Matthews (pictured) joins from LSN Mobile, where he served as SVP of Marketing and Advertising Partnerships. Prior to this, he created the Strategic Marketing Partnerships division for NBC Universal-Telemundo Station Group, where he worked with advertisers and agencies across the US and Mexico. During his career, he has also held senior positions at AdLink Media, WorldLink Media Sales, Inktel Direct, Univision Communications and Katz Media Corporation.

In his new role, Matthews will lead the direct and channel sales teams, to drive revenue growth, profitability and market share.

Tim Jenkins, CEO of 4INFO, comments: ‘Dave Matthews is one of the industry’s great talents with an impressive record building partnerships and operational initiatives to maximize profitability and market share. His experience working with respected media companies at the forefront of digital advertising to achieve sustainable and scalable results will be instrumental in continuing 4INFO’s exponential growth.’

Web site: www.4info.com .

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