European ad viewability measurement firm Meetrics has appointed former Financial Times exec Steven Canfield as Senior Business Development Manager.

Established on the back of research conducted at MIT, Meetrics helps clients to assess the actual visibility rates and individual view times of online ads. It also offers market research tools to analyse the behavior and reading habits of Internet users, while its panel studies combine the collected data with sociodemographic information or data from additional surveys. In January, the firm received Media Rating Council accreditation for the viewable ad impression measurement in its Ad Attention Monitor product, and earlier this month, it completed a seven-figure round of funding.

Cranfield (pictured) joins from the Financial Times, where he worked for seven years and latterly served as Senior Sales Manager, with sole responsibility for the publisher’s institutional financial clients. Before this, he held sales-related positions at Incisive Media, and he was Advertising Manager at IPC Media.

In his new role, Cranfield will act as deputy supporting Director of International Business Anant Joshi, who comments: ‘Ad viewability has become a major issue and advertisers are demanding more accountability. Steve’s decade of experience in media sales across the FT, Incisive Media and IPC Media will help meet and grow this demand.’

Web site: www.meetrics.com .

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