German-based TV ad tracking specialist wywy has appointed Jeff Lunder and Carissa Parrish as Sales Managers at its New York Office.

Since launching in 2012, wywy has been developing technology which enables it to detect a TV commercial at the moment it is aired, and then serve the corresponding ad in real-time to mobile and tablet users while they are still watching the ad on TV. Last summer, the firm completed the acquisition of New York-based ad technology and analytics specialist SecondScreen Networks, thereby expanding its operations into the US market.

Lunder joins from CBS Radio, where he was an Account Executive involved in developing new business opportunities across commercial inventory, digital and streaming services. Parrish previously served as Digital Sales Planner and Account Manager at Everyday Health, prior to which she was a digital campaign specialist at A&E Networks, and a Production Assistant at ABC.

In their new roles, the pair will help develop new partnerships and strengthen existing relationships with US clients. They will report to Alan Ives (pictured), VP, Sales and Business Development, North America, who comments: 'We are excited to welcome Jeff and Carissa at this point in our company’s growth and expansion in the US market. They share our vision of creating an integrated cross-screen advertising brand experience and their diverse backgrounds in TV, radio and digital sales are a strong complement to our rapidly evolving business.'

Web site: www.wywy.com .

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