In the US, survey and panel management software specialist Kinesis Survey Technologies has appointed Reaghan Roche as Marketing Manager.

Headquartered in Austin, TX, with a European presence in London, Kinesis develops survey and panel management software for all modes of interviewing, including web and mobile platforms. Last year, the firm enhanced its offer to add survey research options for users of in-store ‘beaconing’ for smartphones.

Roche (pictured) joins with an extensive marketing and PR background gained while working as a Senior Marketing Associate at outsourcing consultancy Alsbridge, where she developed and implemented online and offline marketing strategies for customer relationship management, e-mail marketing, SEO, PPC, web site and content management, social media strategies, PR and more. Prior to this, she served as Marketing Analyst – Healthcare IT Services at public affairs company Public Strategies Inc.

Commenting on the appointment, CEO Leslie Townsend said: ‘Reaghan is results-oriented and highly collaborative, which makes her a strong cultural fit. Her integrated marketing experience and skill set will allow us to capitalize on the strength of the Kinesis brand as we continue to innovate and grow.’

Web site: www.kinesissurvey.com .

• Printer-friendly version of this article.
• Email this article to a friend.