US-based Paradigm Sample has appointed Rick Wilson as Vice President of Online and Mobile Solutions.

Founded in 2009, Paradigm Sample offers access to more than eight million panellists, and specializes in hard-to-reach populations across the world. In addition, it’s Paradigm Mobile division offers an approach to real-time active and passive data collection from consumers.

Wilson (pictured) joins with more than twenty years’ market research experience. He most recently ran his own online sampling, technology, and innovation firm Wilson Consumer Insight Solutions, prior to which, he was VP, Key Accounts at MFour Mobile Research, VP of Strategic Accounts at Peanut Labs, and COO of both MarketSurveys and Worldwide Panel. Earlier, he held senior research roles at CyberTarget (United Online’s research division), and at JD Power.

In his new position, Wilson is tasked with strengthening the firm’s presence in the mobile and online research arenas, while building Paradigm Sample’s US sales team. Cyrus Deyhimi, Partner and CEO, comments: ‘Rick’s wealth of experience and consultative approach with clients has already made him a key addition to the Paradigm family. I’m confident that Rick will continue to expand our client portfolio and bring new and creative ideas to our future product road map.’

Web site: www.paradigmsample.com .

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