In the US, full service research-driven brand consultancy THREE has appointed Regan Smith as Senior Strategist in its Raleigh-Durham, NC office.

THREE specializes in branding, audience profiling and segmentation, while also offering content and creative development and evaluation, online and usability exploration, co-creation and ideation.

Smith (pictured) joins from Saatchi & Saatchi, where she most recently served as a freelance Senior Strategic Planner. Her nine years’ experience in the advertising industry also includes serving as a Senior Account Planner at Capstrat Marketing, and as a Senior Strategic Planner in Saatchi & Saatchi’s LA office.

In her new position, Smith will help develop and execute creative qualitative and quantitative studies for THREE’s clients, with a particular focus on the consultancy’s ad agency client roster. Company Partner Steve Pagan comments: ‘Regan’s deep understanding of the advertising world and her enthusiasm for the role research plays in it will be a huge asset both to THREE and to our clients, strengthening our ability to serve as a supportive research partner to agencies.’

Web site: www.three-group.com .

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