US firm ThinkVine, which helps clients align marketing and advertising with consumer behaviour, has appointed former Nielsen exec Blake Burrus as Executive Vice President of Customer Success.

Burrus (pictured) joins with more than fifteen years’ experience gained at both Nielsen and its product sales forecasting business BASES. Most recently, he was SVP in Nielsen’s consumer neuroscience unit, before which he held roles across several businesses in the firm’s innovation practice. During his time with the company, he worked for BASES in Cincinnati, London, and Brussels.

ThinkVine COO Brian Smith comments: ‘We are all so pleased to have Blake on board; he is an extraordinary individual who brings a strong analytics background, creative thinking, and experience leading client teams in high-growth businesses. Blake's talents will enhance ThinkVine's proactive, strategic collaboration with our customer base.’

Web site: www.thinkvine.com .

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