US-based Directions Research Inc. (DRI) has appointed Aaron Gulley as a Senior Account Executive, Amy Webb as Qualitative Research Consultant, Ashley Bella as a Design Specialist, and Brock Whitaker as an Interface Developer. The firm has also promoted Kathy Campbell to Senior Research Manager.

DRI provides tactical and strategic business insights for clients across a broad range of sectors. Gulley joins with twenty years’ experience, gained most recently at ORC International, and before this, during eight years at MRSI. His new responsibilities include sales, analytics, and consulting services, and he will also oversee and be involved in the day-to-day management of client accounts.

Webb has more than ten years of qualitative research experience, and joins from Ipsos Understanding UnLtd, where she served as Qualitative Consultant, prior to which, she was a Qualitative Moderator at Parker Marketing Research.

Bella joins the Design department after three years as a graphic designer at United Pet Group. In her new role, she will design corporate marketing materials, infographics, and custom graphics for presentations, while also working with the Business Intelligence Group to develop online dashboards and data visualizations. Whitaker, who has nine years of experience, is now responsible for developing responsive interfaces to data, and databases.

In addition, Directions Research has promoted Kathy Campbell to Senior Research Manager. She joined the firm in 2011, having previously worked for Nielsen for seven years – latterly as Manager, Project Development – and before this, for Nielsen’s forecasting firm BASES for nearly three years.

Web site: www.directionsresearch.com .

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