New York-based business-to-business-focused public relations firm Greentarget has appointed Kevin Iredell as Director of Research.

Iredell (pictured) joins with more than twenty years’ research and marketing experience gained in the legal and professional services markets. For the seven years prior to joining, he led the research business at American Lawyer Media. Before this, he served as VP of Marketing for ALM, where as Head of the company’s Research business unit, he led the research, marketing and event business for The American Lawyer, Corporate Counsel, The National Law Journal and The New York Law Journal. Earlier, he spent five years at LexisNexis/Martindale-Hubbell in a variety of research, marketing and product development positions, and he also held marketing and market research positions at Lucent Technologies and The Hertz Corporation.

In his new role, Iredell will create a full-service offering that encompasses both quantitative and qualitative research. As part of this, he will lead brand and perception audits, use focus groups and stakeholder interviews to uncover qualitative perspectives and insights, and build market intelligence capabilities to shape communications strategies.

President and founding Partner John Corey comments: ‘The development of research-driven campaigns to amplify thought leadership, meaningfully position our clients and drive business development has always been a hallmark of our firm. This move formalizes an offering that has always been a part of the fabric of Greentarget and one that we know clients want and need. We couldn’t be more thrilled to add Kevin to our team.’

Web site: www.greentarget.com .

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