In London, MR software provider Infotools has appointed former Ipsos MORI director Christina Costa-Connolly as Regional Engagement Director for Europe.

Founded in 1990 by Franklin and Ron Stroeven, the company focuses on converting marketing research data into a ‘knowledge bank’, through which it says clients can investigate, visualise and create stories. The firm is headquartered in Auckland, New Zealand, where it also has offices in Wellington, and in addition, the firm operates from Stockholm, Atlanta, Seattle, Johannesburg, Buenos Aires and London.

Costa-Connolly (pictured) joins from Ipsos MORI, where she served as Loyalty Director, before which, she was the firm’s Director of Strategy and Analysis for Europe. Prior to this, she worked for Interpret LLC as Director of Strategy and Analysis, Europe, and she held research roles at Tpoll, Research International, Research in Focus, TNS, and The Harris Research Centre.

CEO Ant Franklin comments: ‘With years of experience in marketing science, Christina has a passion for providing clients with strategic direction, based on customer insight. We are particularly excited about Christina’s ability to help clients get the most value from their research, and use it to make next-step tactical and strategic decisions.’

Web site: www.infotools.com .

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