Seattle-based social media analytics specialist Simply Measured has appointed former ExactTarget execs Sameer Kazi and D.Wayne Poole as Chief Executive Officer and Chief Revenue Officer, respectively.

Founded in 2010, Simply Measured boasts of being 'the only solution formally certified by Facebook, Twitter and Tumblr'. Last month, the company acquired social media intelligence platform DataRank, whose software helps sift and prioritise online comment.

Kazi joins from marketing software firm ExactTarget (now part of Salesforce), where he worked for seven years, and latterly served as SVP of Global Services and Support. Earlier, he worked for the firm’s Social.com social media advertising division in London as EVP and General Manager. Prior to this, he held senior roles at Sentinel Technologies and The Customer Group, and he set up his own consultancy Nextwave Technology. In his new role, Kazi replaces co-founder Adam Schoenfeld, who is taking on the newly created position of Chief Strategy Officer.

Poole previously served as ExactTarget’s EVP of Global Sales Strategy & Operations, following the firm’s take-over by Salesforce. He joined the firm in 2001 as National Sales Manager, having previously spent more than a decade at Ford Motor Company in a variety of management positions.

Commenting on the appointments, Schoenfeld said: ‘We felt we really needed to add some guys to the exec team who had experience at that level. Sameer and DP have a proven record of growing business from early stage to rapid growth and IPO.’

Web site: www.simplymeasured.com .

• Printer-friendly version of this article.
• Email this article to a friend.