In Canada, digital innovation firm Delvinia has appointed Mellissa Cameron as Director of Sales for its Methodify research automation platform.

The platform was launched last month to provide marketers with direct access to a series of packaged and proprietary methods, all of which combine feedback tools, real-time reporting features and sample, including access to members of the firm’s two online research panels. Using the tool and any device, marketers can select a research method, upload their creative, launch a study and see real-time results - with the final insights and data available in two days or less.

Cameron (pictured) joins with more than ten years’ MR experience in the digital data collection arena. Most recently, she worked for Toluna a Senior Director, Client Development – Canada, prior to which, she spent nine years at Research Now, where she latterly served as Senior Manager, Client Development.

In her new role, Cameron will be responsible for leading the sales and account management activities for Methodify, and for driving the growth of the business in the Canadian market. Delvinia said in a statement: ‘As a top producing sales leader with a personal interest in technology trends, and a tactical aptitude for working alongside brands, consulting firms and agencies, we are thrilled to welcome Mellissa to our team.’

Web site: www.delvinia.com .

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