In the UK, social and consumer trend forecasting firm the Trajectory Partnership has appointed Georgiana Murariu as a Senior Analyst.

London-based Trajectory was launched in 2008 by former Opinion Leader MD Paul Flatters, Future Foundation co-founder Michael Willmott, and former Henley Centre MD Chris Farmelo, to apply the full range of qual and quant methods to social analysis and forecasting. In 2010, the firm acquired the GLIMPSES trends database from research, consultation and communication charity The Tomorrow Network.

Murariu joins from Digitas Health LifeBrands, where she served as Social Media Analyst, carrying out social media listening exercises, segmenting data, and identifying and profiling ‘influencers’ in different therapy areas/countries/markets. Prior to this, she was a Digital Strategist at Creation Healthcare.

Web site: www.trajectorypartnership.com .

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