In India, customer experience management (CEM) specialist CloudCherry has appointed former Gartner exec Sunil Padmanabh as Product Strategy Advisor.

Chennai-based CloudCherry offers an omni-channel customer experience analytics and sentiment mapping product, to help brands track, measure and improve customer satisfaction. Using the tool, brands can measure metrics such as the Net Promoter Score and Customer Delight score. In addition, the firm has recently launched a multi-language interactive voice response (IVR) feedback collection solution, adding to its portfolio of data collection channels which include e-mail, SMS, QR codes, web, mobile, micros surveys and e-mail signature surveys.

Padmanabh (pictured) joins with 23 years of CRM consulting, loyalty management, customer retention and analytics experience. He previously served as Research Director at Gartner India Research & Advisory Services, before which he was Practice Director at Oracle, and Senior Project Manager at Infosys. Earlier, he held senior roles at Cognizant, Wipro and IBM.

Vinod Muthukrishnan, co-founder and CEO of CloudCherry, comments: 'Sunil brings a wealth of knowledge and helps us in further establishing a stronghold as a leading CEM Platform provider for several large brands in India today, and to expand into new geographies. We're really excited to have him on board, and we believe that the brands that work with us will benefit greatly from his expertise'.

Web site: www.getcloudcherry.com .

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