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Illumination Research

January 26 2016


Joanne SuhIn the US, full service MR consulting firm Illumination Research has promoted Joanne Suh to the position of Vice President of Client Services.

Cincinnati, OH-based qual and quant provider Illumination was launched ten years ago, and in October opened an office in San Francisco, appointing Brad Weiss to lead the expansion of its West Coast Operations.

Suh (pictured) has more than fifteen years' experience gained from both client and supplier sides. Before joining six years ago, she served as Consumer Market Knowledge at Procter & Gamble, where she was responsible for delivering consumer, shopper, and market insights to the R&D and MKT functions. Prior to this she was an Account Manager at Symphony IRI Group, Project Manager at CoActive Marketing Group, and a Process Consultant at Accenture.

Before her promotion, Suh served as Illumination's Director of Insights and Strategy. In her new role, she will lead the firm's work with its top accounts, and moderate qualitative research and facilitate ideation workshops and strategy sessions. CEO and founder Karri Bass comments: 'We are thrilled to add Joanne to our senior account leadership as we seek to provide the highest level of service to our growing Fortune 500 client base. Joanne's incredibly strategic mind and strong interpersonal skills make her perfectly suited for this important role'.

Web site: www.illumination-research.com .