In Canada, incentives software platform 360insights has appointed Paul O’Donnell as Chief Revenue Officer, to align all revenue-related functions including marketing, sales, customer support, pricing, and revenue management.

The company (formerly known as 360incentives), which also has operations in the US and UK, offers a cloud-based platform, through which companies can create, measure and manage their incentives programs. In addition, 360insights has developed an insights and analytics platform, to enable clients to predict which incentives programs will perform best, along with when and where to run them.

O’Donnell (pictured) joins after a 30-year background in senior positions with software companies, including SilkRoad Technologies, OpenText, ICL Fujitsu, and Lotus Development. Most recently, he served as Chief Revenue Officer of Intelex Technologies.

Commenting on the appointment, CEO and founder Jason Atkins stated: ‘Paul's expertise and understanding will align well with that of our executive team. His approach will augment our ability to help our clients make data-driven, predictable business and marketing decisions.’

Web site: www.360insights.com .

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