Multiscreen ad management firm Sizmek has appointed Alfredo Sanchez as Country Manager for Mexico, responsible for expanding local market business and driving key partnerships in the region.

Sanchez brings more than a decade of experience in digital ad sales, most recently from Yahoo! where he spent more than a decade, latterly as Head of Sales for travel, education, online services, retail and government advertising. Before this he was Subdirector of large markets at Grupo Ordas, and earlier a Field Sales Manager for Procter & Gamble. He has also spent two years as President of the Bureau of Media for IAB Mexico and served in various positions for the Research Counsel of Media (CIM), which is associated with the MRC.

Sizmek operates in more than 70 countries and has offices worldwide. Earlier this month in the US its measurement of viewable desktop display impressions received accreditation from the MRC, and it already has MRC approval for its 'viewable impression' verification metric.

Pedro Travesedo, VP, Latin America, comments: 'Mexico is the second largest market from a digital investment standpoint, so it's imperative that we have a strong foundation upon which we can expand our presence in the region. Alfedo's deep knowledge of both digital advertising and the Mexican market make him the perfect fit to lead our team and drive growth in the rapidly growing Latin American market'.

Web site: www.sizmek.com .

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