In the US, virtual shopping research specialist Decision Insight has appointed Rochelle Wainer as Vice President in its Client Solutions team.

Wainer (pictured) joins to expand the firm’s technology-enabled predictive insights and analytics capabilities. Most recently, she served as President of her own consultancy Real World Insights, before which, she worked for shopper marketing agency TracyLocke as Strategy Planning Director; and she spent ten years at Pepsico where she latterly served as Senior Director of Customer Strategy & Insights and Youth Expert. Earlier, she held senior market research roles at Mattel and JT Wack & Company.

In a statement, Decision Insight said: ‘Rochelle is a strong strategic insights leader with more than twenty years in the industry working on both client and supplier sides. She has the knowledge and passion to answer complex business challenges and will continue to be a consultative client partner in the areas of innovation, packaging, merchandising and foodservice.’

Web site: www.decisioninsight.com .

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