In the US, self-service survey software developer Ask Your Target Market (AYTM) has appointed GreenBook blog Editor-in-Chief Leonard Murphy in the newly created role of Senior Strategic Advisor.

AYTM profiles its panel of millions of US consumers by psychographic and demographic characteristics, and allows clients to compile surveys using a variety of question types, images and video; launch them; and view and analyse responses. A team of researchers and project managers is on hand to help compile and interpret if required.

Murphy (pictured) will work with the AYTM team, focusing on product development, strategic partnerships and automation. He joins with a wide range of MR experience, including time as CEO of full service agency Rockhopper Research and of tech startup BrandScan 360. He currently works as an advisor, consultant and Editor-in-Chief for MR blog GreenBook, and his new appointment is in addition to his continuing roles at GreenBook, Gen2 Advisors, and multiple advisory board engagements.

AYTM CEO Lev Mazin comments: 'Lenny can see what's ahead in research technology and trends, and is a renowned innovation catalyst in our industry. We look forward to collaborating with him as we hone our vision of the ultimate customer experience in market insights, making advanced research easy'.

Web site: www.aytm.com .

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