Management consultancy cg42 has appointed senior Interbrand exec Dominik Prinz as Partner.

He joins after ten years as Executive Director and Head of Strategy for the New York and San Francisco offices of the global brand consultancy, and in his new role will lead the expansion of cg42's customer experience and innovation practice.

Born in Germany and resident in New York, Prinz has degrees in International Business and Marketing from the Cologne Business School, and an Executive MBA with distinction from the Maastricht School of Management.

Founder and Managing Partner Steve Beck comments: 'Adding a powerhouse like Dominik to the team is a big step forward for cg42. Dominik's success working with some of the world's biggest companies will be incredibly valuable in helping our clients enhance their customers’ experiences, and I am proud to have him on board as we move cg42 forward'.

cg42 helps clients develop their growth strategy, and has developed a patent-pending approach to quantify frustration and permission. Last month, the firm promoted Director Andrés Suster to Partner, leading its Data and Analytics practice.

Web site: www.cg42.com .

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