Santa Monica, US-based digital specialist RED Interactive Agency has appointed Max Miner as Director of Customer Experience Strategy.

The firm’s expertise includes developing immersive ‘digital ecosystems’ based on research, insights and customer journeys, with capabilities including product and experience innovation, branding and campaign development. Miner (pictured) joins with a background in creativity, brand development and product innovation. Most recently, he worked at digital agency R/GA, where as Associate Creative Director, Experience Design, he helped set up a team of 40-plus creatives and technologists, while overseeing multiple teams involved in the creation of interactive marketing and product solutions. Earlier, he held UX (user experience) and creative roles at agencies including 72andSunny, Team One, and AKQA.

Brian Lovell, RED's CEO, comments: ‘Max's extensive background in brand development, UX design and product innovation is a tremendous addition to our extremely talented Experience Design team.’

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