Digital media measurement firm Verto Analytics has hired former comScore exec Jay Imus to lead US East Coast sales.

Verto offers a portfolio of measurement services with a focus on syndicated research and analytics, and accessed through a single source. The company’s flagship syndicated service Verto Watch provides daily data from cross-device rankings to audience demographics, and from competitive metrics to day-in-life charts. Earlier this year, the firm launched mobile app measurement solution the Verto App Watch; and the Verto Retention Reports, a framework that allows mobile app developers and digital publishers to understand app retention and calculate the ROI of their ad spending on mobile.

Imus (pictured) joins from comScore, where he worked for more than seven years; latterly as Senior Director, East Coast Sales, and earlier as Sales Director, Mobile. Before this, he held senior sales positions at PA Sports Ticker, Verizon Business, and WordCom. In his new role, Imus will be responsible for developing new business and partnerships on the East Coast.

Web site: www.vertoanalytics.com .

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