US-based web personalization software provider Monetate has promoted Adam Litle to the newly created role of Vice President Sales, North America.

Founded in 2008, Monetate operates a big data insights and personalization platform which enables marketers to perform A/B and multivariate testing, while offering web site and mobile personalization capabilities. The firm is currently headquartered in Conshohocken, Pennsylvania, with additional offices in Palo Alto, and London, and is in the process of moving its corporate HQ to New York.

Litle (pictured) joined the business last summer as VP and General Manager, Personalization. He spent the previous three years at agriculture software and analytics firm Granular, where he latterly served as VP, Sales & Customer Success, before which, he worked at biocatalysis specialist Codexis as Director, Corporate Development.

In his new role, Litle will be responsible for leading the company’s sales strategy in North America, with a focus on helping consumer-facing brands in retail, eCommerce and other sectors. He will join the executive leadership team and report directly to Monetate President and CEO Lucinda Duncalfe, who comments: ‘Our overarching goal is to help clients build meaningful 1-to-1 relationships, and our sales team will play a critical role in ensuring that vision becomes a reality. Adam has helped our early adopting clients move towards their 1-to-1 visions. He has expertise in the market, knows the challenges brands face, and the benefits of our forthcoming product at a depth that makes him the ideal leader for the team.’

Web site: www.monetate.com .

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