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Marketing Systems Group (MSG)

February 7 2017


Kelly LinIn the US, Marketing Systems Group (MSG), which provides products, information and services to the survey research community, has appointed Kelly Lin as Survey Sample Statistician/Analyst.

Horsham, PA-based MSG offers a suite of products which includes the Genesys sample generation system, the PRO-T-S research predictive dialing system, and the ARCS panel management system. The firm employs more than 50 professionals, and is part of the AUS family of companies.

Lin (pictured) joins with a PHD in Public Health and a PhD minor in Inquiry Methodology (Methodology in Quantitative and Qualitative Research) from the Indiana University. As part of the Statistical Services Group, she will work closely with the Account Teams and geo-demographers to help clients with optimized sample methodologies, weighting, estimation and advanced statistical analyses. Company President Jerry Oberkofler states: ‘Kelly brings a wealth of industry knowledge in the public health field as well as survey research methodology and we are pleased to have her on board.’

Web site: www.m-s-g.com .