In New York, cross-device marketing technology specialist Tapad has hired Preethy Vaidyanathan for its newly created position of Senior Vice President of Product, in charge of leading product strategy and development across all business lines, including media and data.

Telenor Group-owned Tapad offers a range of solutions for cross-device retargeting, mobile retargeting and mobile audience buying. Its 'Device Graph' targeting system examines 'trillions' of data points every month, to determine if different devices are owned by the same person.

Vaidyanathan (pictured) joins with more than sixteen years' experience, recently driving product development at Medialets as SVP of Product, and earlier in product leadership positions at AppNexus, Vibrant Media and McAfee. In her new position, she is charged with defining and executing product strategies, while leading the process of bringing products to market.

She will be based in New York, reporting to CEO and founder Are Traasdahl, who comments: ‘Preethy brings an exceptional amount of experience and strategic expertise to this role. Under her leadership, I'm confident our product team will continue to produce innovative, best-in-class solutions.’

Web site: www.tapad.com .

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